Profiling coffee consumers: an instrument based on values and attitudes for Spanish-speaking countries in Latin America with a sustainability perspective

dc.contributor.authorAchicanoy Mejia, Viviana Carolina
dc.contributor.authorMejia, Luis Alberto Sandoval
dc.contributor.authorVanegas, Sarahi de los Angeles Morales
dc.date.accessioned2025-07-08T19:33:19Z
dc.date.issued2025-05-20
dc.description.abstractDespite the growing interest in sustainability in the coffee value chain, studies that identify consumers with sustainable values and attitudes are limited, particularly in Latin America. This study developed and validated an instrument in Spanish to cluster coffee consumers based on their sustainable attitudes and values. The instrument consists of 18 items grouped into five constructs: green, ethical, experience, price, and attachment. The validity and reliability of the instrument were verified through Principal Component Analysis and Confirmatory Factor Analysis with consumers from Latin America and Colombia. Thus, this instrument can be used to identify local market segments in producer countries.
dc.identifier.citationACHICANOY MEJIA, Viviana Carolina; MEJIA, Luis Alberto Sandoval; VANEGAS, Sarahi de los Angeles Morales. Profiling coffee consumers: an instrument based on values and attitudes for Spanish-speaking countries in Latin America with a sustainability perspective. Coffee Science, Lavras, v. 20, p. 01-08, 2025.
dc.identifier.issneISSN: 1984-3909
dc.identifier.urihttps://doi.org/10.25186/.v20i.2346
dc.identifier.uri${dspace.url}/handle/123456789/14754
dc.language.isoen
dc.publisherEditora UFLA
dc.relation.ispartofseriesCoffee Science; v. 20, 2025.
dc.subjectCoffee consumer profile
dc.subjectClustering
dc.subjectMarket research
dc.subjectMarket segment
dc.subjectConfirmatory factor analysis
dc.titleProfiling coffee consumers: an instrument based on values and attitudes for Spanish-speaking countries in Latin America with a sustainability perspective
dc.typeArtigo

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