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UM MODELO DE ANÁLISE PARA A CERTIFICAÇÃO E A QUALIDADE NO AGRONEGÓCIO CAFÉ

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dc.contributor.author Leme, Paulo Henrique Montagnana Vicente en_US
dc.contributor.other Embrapa - Café pt_BR
dc.date.accessioned 2015-01-14T13:50:06Z
dc.date.available 2015-01-14T13:50:06Z
dc.date.issued 2009 pt_BR
dc.identifier.citation Leme, Paulo Henrique Montagnana Vicente. Um modelo de análise para a certificação e a qualidade no agronegócio café. In: Simpósio de Pesquisa dos cafés do Brasil (6. : 2009 : Vitória, ES). Anais Brasília, D.F: Embrapa - Café, 2011 (1 CD-ROM), 7p. pt_BR
dc.identifier.uri http://www.sbicafe.ufv.br/handle/123456789/2650
dc.description Trabalho apresentado no Simpósio de Pesquisa dos Cafés do Brasil (6. : 2009 : Vitória, ES). Anais Brasília, D.F: Embrapa - Café, 2011 pt_BR
dc.description.abstract The present study uses the methodology of the quality pillars proposed by Leme (2007) to analyze for certifications connected with the coffee agribusiness: the Coffee Quality Program (PQC), Café do Cerrado certification, Rainforest Alliance and Utz Certified. The objective is to unify both certification and quality concepts under the same theoretical model framework, analyzing how those certifications see quality under their rules and guidelines. The quality pillars model showed very useful to systematize the objects of this study in relation to certification and quality aspects in the coffee agribusiness. pt_BR
dc.description.abstract The present study uses the methodology of the quality pillars proposed by Leme (2007) to analyze for certifications connected with the coffee agribusiness: the Coffee Quality Program (PQC), Café do Cerrado certification, Rainforest Alliance and Utz Certified. The objective is to unify both certification and quality concepts under the same theoretical model framework, analyzing how those certifications see quality under their rules and guidelines. The quality pillars model showed very useful to systematize the objects of this study in relation to certification and quality aspects in the coffee agribusiness. pt_BR
dc.description.sponsorship Embrapa - Café pt_BR
dc.language.iso pt_BR pt_BR
dc.subject Certificação, Qualidade, Agronegócio, Café, Marketing. pt_BR
dc.subject Certification, Quality, Agribusiness, Coffee, Marketing. pt_BR
dc.title UM MODELO DE ANÁLISE PARA A CERTIFICAÇÃO E A QUALIDADE NO AGRONEGÓCIO CAFÉ pt_BR
dc.title.alternative AN ANALYSIS MODEL FOR CERTIFICATION AND QUALITY IN THE COFFE AGRIBUSINESS pt_BR
dc.type Artigo pt_BR

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