The Tea and Coffee Trade Journal
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Item Rio's coffee trade has a noble tradition(1954-11) Martins Filho, MarcelinoCoffee growing in Brazil acquired international importance only from the time it spread throughout the Paraiba River valley, a vast sub-tropical “belt”, tributary to a large extent to the port of Rio de Janeiro. The precious rubiaceous plant was brought from French Guiana in 1721, by Major Francisco de Melo Palheta and introduced in the North of the Country. There, it remained as an article of more or less importance, by the side of cocoa, sugar, indigo and other products which were at the time cultivated.Item Modern coffee growing trends in São Paulo(1954-11) Krug, C. A.Coffee was introduced into Sao Paulo some 150 years ago. Migrating southwards trough the Paraiba Valley, the main connecting link between Rio de Janeiro and the State’s Capital, it moved to Campinas and from there north and northwestwards to become the world’s most gigantic agricultural enterprise, based on a single, perennial, crop plant. Over 2 billion shrubs were planted, covering an area of about 6 million acres. Peak production was obtained in Sao Paulo in 1934, a total of 21 million bags of green coffee having then been harvested.Item Aftermath of the brazilian frost - 1954(1954-11) Aaker, john R.The year 1954 may well mark a turning point for the coffee industry in the U. S. Not only have substantial adjustments occurred in prices, production and consumption, establishing a new economic climate, but widespread publicity has cast the commodity into a completely new political and social environment. It is well to examine these changes in order to weigh their impact on the coffee market today and in future years.Item Brazil: the fabulous coffee giant(1954-11) C., Andres UribeOn the night of July 5, 1953, great blasts of freezing air swept the southern expanses of South America. They thundered over the snow-covered ranges of the lofty Andes and churned across the rolling coffee lands of Brazil. The worst calamity to strike the coffee industry in two decades began that night.