Brazil's best coffee propaganda opportunity

Abstract

Recent issues of Medeiros‟ Bulletin contain some interesting comments on Brazil coffee propaganda by Mr. Carl Hellwig, a Santos coffee exporter, who reviews Brazil‟s propaganda efforts in various countries, analyzes the opportunities to increase the use of coffee around the world and concludes that „instead of spending large sums in a country where consumption was already at the high figure of 5I/2 Kilos per capita, a more promising result could be obtained by establishing or subsidizing plants in the adjacent Canada.